Nir Sasson to lead the global business development activities and establish partnerships with timing and location technology manufacturers and users
Regulus Cyber, the world’s first cybersecurity company dedicated to satellite-based navigation and timing security, today announced the appointment of Nir Sasson to the role of Chief Business Officer.
Nir Sasson will build on the success Regulus Cyber has achieved since last September, announcing the world’s first software solution to protect GPS, during which time the company has gained new business opportunities in various markets utilizing satellite-based time and navigation including – Automotive, Telecom, Ridesharing, Electronic Monitoring, Tracking, Telematics, Trucking, Aviation, and Maritime. The company has also been involved in several regulatory and standardization efforts in the US and European Union contributing to future legislation for PNT resiliency. This includes multiple GNSS spoofing research, highlighting crucial vulnerabilities involving the use of GPS, such as the Tesla Model 3 Spoofing Experiment released last July.
Nir is responsible for managing Regulus’ rapidly expanding global sales reach. He brings to Regulus Cyber a wealth of experience in both startup and corporate, building relationships with large enterprises in the automotive, chip and communication industries.
He joins the company after founding Autotalks, and serving as CEO for 8 years. Where he led the company in becoming a leader in V2X communication technology, signing deals with leading Tier 1 and OEMs including Audi, Fujitsu and Continental, and raising $90M of investment.
Prior to founding Autotalks Nir held executive business and R&D positions in Texas Instruments in market-leading product lines including modem, Ethernet and WiFi. Following the acquisition of Libit Signal Processing by Texas Instruments in 1999, he was key in driving and executing a strategy to high performing and profitable cable modem business and successfully integrating the startup into Texas Instruments.
Nir holds a B.Sc. and M.Sc. in electrical engineering from the Tel-Aviv University and an Executive MBA from the Kellogg-Recanati.
“Regulus Cyber is addressing a unique cyber vulnerability with innovative software to protect GPS technology which is already embedded in 8 Billion receivers worldwide and worth more than $500 billion” states Nir. “The impact this anti-spoofing technology is on multiple industries utilizing satellite-based navigation and time cannot be overstated, and it makes this new role at Regulus an exciting opportunity to establish a dominant market presence.”
CEO of Regulus Cyber, Yonatan Zur comments on the appointment: “Nir has the expertise and experience to execute Regulus Cyber global potential. He will lead our expanding sales operations to transition from our ongoing pilots to long term partnerships and expanding into industries and territories. We are very excited to have him join us as we started delivering our new GNSS security software.”
About Regulus Cyber
Founded in 2016, Regulus is based in Haifa, Israel, and is backed by Sierra Ventures, Canaan Partners Israel, the Technion, and F2 Capital.
For years, GNSS security has been hard-coded into hardware – at the chip or receiver level. With the rise of software-defined radios and open-source GNSS attack software, these outdated mechanisms have become ineffective and obsolete, failing to protect against the fast pace of new dangerous spoofing attacks.
Regulus Cyber is disrupting the GNSS market with the first-ever software-only, connected and system-agnostic solution to detect, protect and mitigate smart spoofing. Pyramid GNSS revolutionizes how satellite position, velocity, and time-critical for numerous systems, including automotive, infrastructure, communication, telecom, mobility, and financials – are protected.
Pyramid GNSS is flexible, lightweight and easy to install. It allows to dramatically lower the cost and complexity of anti-spoofing defense, making it attractive to the vast various markets dependent on GNSS.